Google is testing the purchase of goods through Gemini and Flipkart in India

Company Google has started testing embedded purchases through chat-bot Gemini and special mode AI Mode on the Indian market. The technology giant's partner is the marketplace Flipkart, owned by the Walmart corporation.

In the first stage, the function is available to a limited circle of users and covers only selective categories of goods. A full-scale launch of the service for a wide audience in India is planned for the end of October this year.

The new format of interaction allows users to place orders directly in the interface of the generative assistant without switching to third-party sites or mobile applications. The integration is designed to shorten the path from a search query to a transaction within the ecosystem of the search giant.

For Google, this step is part of the strategy to monetize conversational artificial intelligence on developing markets with high mobile traffic. Developers plan to turn the chat-bot into a full-fledged trading platform.