Mark Cuban accused Meta of hosting AI scams

Entrepreneur Mark Cuban stated that Meta knowingly hosts advertisements featuring fraudulent deepfakes that use his likeness. According to internal company documents cited in investigative reports, the platform's projected revenue from such dubious operations in 2024 was expected to reach $16 billion.

The accusations concern the advertising algorithms of the Facebook social network, which regularly allow generative content featuring the faces of famous people. Such campaigns often promote Ponzi schemes and investment scams using real-time video and voice synthesis technologies.

The leak of internal company data demonstrates the scale of the traffic monetization problem on major digital platforms. The situation highlights the persistent security risks for users and brand owners amid the widespread availability of generative media synthesis tools.