OpenAI has launched verified business agents in ChatGPT

OpenAI has announced the launch of verified business agents in ChatGPT. The new feature allows users to communicate directly with official brand representatives to handle practical tasks, such as comparing products before making a purchase.

The tool is debuting in beta as part of a suite of enterprise features. Initially, the feature is available only to eligible e-commerce and online service companies operating within the United States.

The arrival of verified agents changes how customers interact with brands, moving familiar customer service and product selection functions directly into the chatbot interface.