Amazon to create a global World Product Graph database

Amazon is developing a large-scale project called World Product Graph, which aims to index product data for every item on the internet. According to media reports, information will be collected even for products not sold on the platform itself.

The new initiative is aimed at keeping users within the retailer's ecosystem so that shoppers are less likely to leave the site in search of products from other sources. The project is also intended to compete with the growing market of autonomous AI shopping agents and AI-powered search engines.

Creating a unified data graph will allow for the aggregation of product characteristics from across the entire digital space into a single repository. Access to the collected information is planned to be provided directly through the company's web resources.

The development of this infrastructure reflects the general trend in changing consumer search behavior on the internet. The timeline for the full launch of the project and the technical details of its architecture have not yet been disclosed.