brand-guidelines
anthropics/skills · Agent Skill
Ensures texts and visuals adhere to brand guidelines: tone, vocabulary, colors, and logo usage rules.
Jump to install ↓Overview
| Publisher | |
|---|---|
| Repository | anthropics/skills ↗ |
| Skill folder | brand-guidelines |
| Stars | 176,064 |
| Bundled files | SKILL.md only |
| License | not specified — check with the author |
| Links | Skill source ↗ · Repository ↗ |
Mozgi check
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Installation
A skill is a folder with a SKILL.md file. Pick your agent and run the commands in a terminal (macOS, Linux or Git Bash on Windows) from your project root.
Copy the prompt into Claude, Codex or another assistant: it will review the skill and install it for you.
Install the “brand-guidelines” skill from mozgi.io (https://mozgi.io/skills/brand-guidelines/) for me. 1. Take the skill folder from the source: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines 2. Read SKILL.md and the other files. Check the skill is safe: no hidden commands, no sending data elsewhere, no scripts doing something other than described. If anything looks suspicious, stop and tell me. 3. Put the “brand-guidelines” folder into your agent's skills folder: .claude/skills/ for Claude Code, .agents/skills/ for Codex, .cursor/skills/ for Cursor, .gemini/skills/ for Gemini CLI. Inside the project if we are in one, otherwise in the home folder (~/.claude/skills/ etc.). 4. Make sure <skills folder>/brand-guidelines/SKILL.md exists. 5. Briefly tell me what this skill does and offer to try it on my task. If you cannot do a step yourself, tell me what to click or type.
git clone --depth 1 --branch main https://github.com/anthropics/skills.git /tmp/skills mkdir -p .claude/skills cp -r /tmp/skills/skills/brand-guidelines .claude/skills/brand-guidelines
Restart Claude Code — the skill appears in the list; call it manually with /brand-guidelines. For all projects use ~/.claude/skills.
git clone --depth 1 --branch main https://github.com/anthropics/skills.git /tmp/skills mkdir -p .agents/skills cp -r /tmp/skills/skills/brand-guidelines .agents/skills/brand-guidelines
Codex looks for skills in .agents/skills from the current folder up to the repo root; call one with /skills or $brand-guidelines. For all projects use ~/.agents/skills.
git clone --depth 1 --branch main https://github.com/anthropics/skills.git /tmp/skills mkdir -p .cursor/skills cp -r /tmp/skills/skills/brand-guidelines .cursor/skills/brand-guidelines
Cursor picks the skill up on start; call it with “/” in Agent chat. Cursor also reads .claude/skills and .agents/skills. For all projects use ~/.cursor/skills.
git clone --depth 1 --branch main https://github.com/anthropics/skills.git /tmp/skills mkdir -p .gemini/skills cp -r /tmp/skills/skills/brand-guidelines .gemini/skills/brand-guidelines
Gemini CLI offers to activate the skill when a task matches — you approve it. For all projects use ~/.gemini/skills.
SKILL.md contents
Original author text · read-onlyAnthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
Frequently asked questions
What does the brand-guidelines skill do?
Ensures texts and visuals adhere to brand guidelines: tone, vocabulary, colors, and logo usage rules.
How do I install brand-guidelines?
Open the “Installation” block on this page and pick your agent — Claude Code, Codex, Cursor or Gemini CLI — for ready-made commands that copy the skill folder to the right place. Or copy the prompt from the “Via assistant” tab and let the assistant review and install the skill.
Which AI models work with brand-guidelines?
Skills are plain Markdown instructions (the Agent Skills format), so brand-guidelines works with any agent that reads SKILL.md: Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and more. The model loads the instructions only when a task matches the skill's description.
Is brand-guidelines free?
The skill is published openly by anthropics. The skill itself costs nothing — you only pay your AI provider for the tokens you use. No license is specified in the repository — check the terms with the author before commercial use.
Is it safe to install skills?
A skill is a set of instructions your agent will follow, so read SKILL.md and its companion files before installing. Scripts in the skill folder only run if your agent runs them — keep an eye on what it does and do not grant unnecessary permissions.
How is a skill different from an MCP server or a plugin?
An MCP server or plugin gives the model new tools — code that runs and returns a result. A skill gives it knowledge and process: how to approach a task, which steps to follow and what good output looks like. It needs no server or API key.