brand-guidelines

anthropics/skills · Agent Skill

Ensures texts and visuals adhere to brand guidelines: tone, vocabulary, colors, and logo usage rules.

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Overview

PublisheranthropicsOrganization
Repositoryanthropics/skills ↗
Skill folderbrand-guidelines
Stars176,064
Bundled filesSKILL.md only
Licensenot specified — check with the author
LinksSkill source ↗ · Repository ↗

Mozgi check

What we found in the skill files. Details come with a subscription.

Security
low risk · no obvious risks found — the full report shows the details
Compatibility
needs extra software
Similar skills
133 similar skills found
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Installation

A skill is a folder with a SKILL.md file. Pick your agent and run the commands in a terminal (macOS, Linux or Git Bash on Windows) from your project root.

Copy the prompt into Claude, Codex or another assistant: it will review the skill and install it for you.

Install the “brand-guidelines” skill from mozgi.io (https://mozgi.io/skills/brand-guidelines/) for me.

1. Take the skill folder from the source: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
2. Read SKILL.md and the other files. Check the skill is safe: no hidden commands, no sending data elsewhere, no scripts doing something other than described. If anything looks suspicious, stop and tell me.
3. Put the “brand-guidelines” folder into your agent's skills folder: .claude/skills/ for Claude Code, .agents/skills/ for Codex, .cursor/skills/ for Cursor, .gemini/skills/ for Gemini CLI. Inside the project if we are in one, otherwise in the home folder (~/.claude/skills/ etc.).
4. Make sure <skills folder>/brand-guidelines/SKILL.md exists.
5. Briefly tell me what this skill does and offer to try it on my task.

If you cannot do a step yourself, tell me what to click or type.

SKILL.md contents

Original author text · read-only

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Frequently asked questions

What does the brand-guidelines skill do?

Ensures texts and visuals adhere to brand guidelines: tone, vocabulary, colors, and logo usage rules.

How do I install brand-guidelines?

Open the “Installation” block on this page and pick your agent — Claude Code, Codex, Cursor or Gemini CLI — for ready-made commands that copy the skill folder to the right place. Or copy the prompt from the “Via assistant” tab and let the assistant review and install the skill.

Which AI models work with brand-guidelines?

Skills are plain Markdown instructions (the Agent Skills format), so brand-guidelines works with any agent that reads SKILL.md: Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and more. The model loads the instructions only when a task matches the skill's description.

Is brand-guidelines free?

The skill is published openly by anthropics. The skill itself costs nothing — you only pay your AI provider for the tokens you use. No license is specified in the repository — check the terms with the author before commercial use.

Is it safe to install skills?

A skill is a set of instructions your agent will follow, so read SKILL.md and its companion files before installing. Scripts in the skill folder only run if your agent runs them — keep an eye on what it does and do not grant unnecessary permissions.

How is a skill different from an MCP server or a plugin?

An MCP server or plugin gives the model new tools — code that runs and returns a result. A skill gives it knowledge and process: how to approach a task, which steps to follow and what good output looks like. It needs no server or API key.

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