Netflix is testing an AI tab for content discovery

The company Netflix has begun testing a new "AI Discover" tab in its TV app. The section is designed to host experimental features that use artificial intelligence algorithms to help users find movies and series.

The first tool in this experiment is a thematic recommendation system. Users are invited to choose content categories such as "Family Movie Night," "Something Light," or "Quick Watch." After a theme is selected, the algorithm generates a selection that matches the specified mood or format.

The functionality is in the early testing stage and is available to a limited group of users. The company plans to use this section to test various personalization approaches that go beyond standard ranking algorithms based on viewing history.

For regular users, this means the introduction of a more flexible navigation tool for the service's library. Instead of searching by genre or actor, viewers will be able to rely on contextual queries, which should simplify content selection given the large volume of available media.