OpenAI says ChatGPT search traffic has grown to 20% of Google's

The volume of search queries processed through ChatGPT has reached 20% of Google's search engine metrics. This was announced by Adam Fry, head of the product's consumer division, during a press event on Monday.

The new data illustrates a rapid shift in online user habits, where the conversational query format is beginning to compete with traditional search engines. The launch of full-fledged search within the assistant has allowed the company to capture a significant market share.

The 20% figure relative to the industry's leading search engine was recorded for the first time. This highlights the scale of generative interface integration into users' everyday search scenarios.

A practical consequence of this trend is the redistribution of advertising and user traffic from classic search engines in favor of conversational AI interfaces.