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The market price of Nvidia RTX 5090 graphics cards has exceeded $9,000

November 4, 2026

The cost of the flagship Nvidia RTX 5090 graphics card on the US secondary market has reached the $9,000 mark. This figure exceeds the device's recommended retail price of $1,999 by 370%. The sharp price jump has also affected other 50-series models, indicating a serious imbalance between supply and demand.

The main reason for the price rally is a global shortage of specialized memory required for the production of graphics accelerators. High demand from companies developing infrastructure for training and running neural networks has led to components used in consumer cards being redirected to the corporate segment. This is creating a critical shortage of chips for the mass market.

The situation is forcing private users and small research groups to overpay for the equipment needed for local model work. The rise in prices for Nvidia GPUs highlights the consumer sector's dependence on the priorities of major players in the AI industry, who continue to absorb the available production capacity of semiconductor plants.

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