Disney has entered into a multi-year partnership with Adobe to create AI

The Walt Disney Company has announced a multi-year strategic alliance with Adobe to develop specialized generative models. The agreement was unveiled at the MAX conference.

As part of the collaboration, teams will create personalized tools managed by artists and designers. The technologies are planned to be integrated into the studio's production pipelines, as well as used for projects involving theme parks and cruise lines.

The partnership will provide Disney with early access to the latest software developments and Adobe cloud services. The parties intend to focus on adhering to copyright safety standards and creating a controlled environment for creative teams.

The new alliance will allow major studios to transition to custom generative systems trained on internal professional content, rather than relying on universal public solutions.