brand

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Script Paths

Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

• docs/brand-guidelines.md → Source of truth
• assets/design-tokens.json → Token definitions
• assets/design-tokens.css → CSS variables

Subcommands

| Subcommand | Description | Reference |

|------------|-------------|-----------|

| update | Update brand identity and sync to all design systems | references/update.md |

References

| Topic | File |

|-------|------|

| Voice Framework | references/voice-framework.md |

| Visual Identity | references/visual-identity.md |

| Messaging | references/messaging-framework.md |

| Consistency | references/consistency-checklist.md |

| Guidelines Template | references/brand-guideline-template.md |

| Asset Organization | references/asset-organization.md |

| Color Management | references/color-palette-management.md |

| Typography | references/typography-specifications.md |

| Logo Usage | references/logo-usage-rules.md |

| Approval Checklist | references/approval-checklist.md |

Scripts

| Script | Purpose |

|--------|---------|

| scripts/inject-brand-context.cjs | Extract brand context for prompt injection |

| scripts/sync-brand-to-tokens.cjs | Sync brand-guidelines.md → design-tokens.json/css |

| scripts/validate-asset.cjs | Validate asset naming, size, format |

| scripts/extract-colors.cjs | Extract and compare colors against palette |

Templates

| Template | Purpose |

|----------|---------|

| templates/brand-guidelines-starter.md | Complete starter template for new brands |

Routing

1. Parse subcommand from $ARGUMENTS (first word)

2. Load corresponding references/{subcommand}.md

3. Execute with remaining arguments